So, you’re getting leads and have converted a few. How do you know that you are on the right track for a proper lead conversion percentage? Well, this is a hard question to answer due to the many variables to consider. You have some leads that are looking to buy now, and some who want to wait a while. Some leads register with bogus info, and some give real names and numbers. You also have the leads that leave bogus info so they can continue searching for properties, only to call you later when they find something they want to see, and you have no way of tying that call to the bogus lead.
Well, let’s just keep things simple for the purpose of this post, and I’ll use myself as an example. In the past 5 months, I’ve received 127 leads, mostly people looking for real estate in Logan Utah. I currently have closed or have under contract 6 deals. That’s 4.72% of my leads that I’ve converted into clients and have deals with. Now, keep in mind that of the remaining, many will come around to buy with me, and many are currently working with me, so that percentage will go up over time. I also want to note that I work two jobs and have four kids, so I’m not working at this full time and still find pretty good success just by calling my leads and getting them on drip listing campaigns.
So for all you full time agents out there who want to increase business by letting the leads come to you, consider contacting us to find out if we can serve you in your area, and I’m confident you’ll find similar, if not better success than I have had.
Best of luck, and keep on keeping on.