Why SEO Is Important for Real Estate Websites

Posted by admin on Nov 8, 2011 in Leads, Real Estate Marketing | 0 comments

I stumbled across an article on Realtor.org which explains a little bit about why SEO for real estate websites is so important. 89% of home buyers “search” the internet for homes for sale. If people are “searching” for real estate online, then they are probably finding the websites that are going to allow them to search by typing terms in Google, Yahoo, and Bing.

Even more impressive than the fact that nearly all home buyers start their home search on the internet, is the fact that 37% of buyers found the home they wanted to buy online! Chances are that potential buyers are going to use the real estate company whose site they are using when the time comes to seeing homes and writing offers.

Search engines are the single biggest source of traffic for most Web sites. Search engine optimization, or SEO, can be simply defined as the process of getting found on search engine sites like Google, Bing, and Yahoo! On the technical level, SEO considers how these sites work, what people search for, the actual terms typed into a search bar, and which searches are preferred by your targeted audience.

Why Is It Important?

Well, here are the facts: According to NAR’s 2010 Profile of Home Buyers and Sellers, 89 percent of home buyers searched the Internet frequently for a home in 2010. And the share of home buyers who found their home on the Web jumped from 8 percent in 2001 to 37 percent in 2010. Not surprisingly, that percentage continues to grow.

The next logical question is, “What exactly does SEO get me?” In a word, leads. And not just any leads, but qualified leads. These are the buyers and renters searching for certain types of properties in specific markets — and when they perform online searches, you want to be found at the top of the results on the first page.

via 3 Pillars of SEO for Real Estate Pros | Realtor Magazine.

The tricky thing is getting these good search engine rankings. We find that most Realtors have a hard time adding even basic content to their real estate websites. This is where Boomerang Leads comes in. We do the site design, content creation, and search engine optimization for you. We create real estate websites that people want to use. We get the #1 search engine rankings, we let you use our SEO optimized sites to drive traffic, generate leads, and then you convert to them to buyers.