Christmas is over. Now that people are done gift shopping, they are online house hunting.

Our lead counts immediately spiked the day after Christmas. Compared with the previous week, lead counts more than doubled. Here are the actual results from one of our project managers:

Real Estate Lead Increases Following Christmas

The next few months will be the peak months for real estate leads. It won’t be the best months for closings, and agents won’t have nearly as many showing appointments as they will during spring and summer. Real Estate agents who effectively call and cultivate their daily stream of new leads will ensure a very successful 2012.

What we’re saying is that now is the time for hard core prospecting. Most agents have a little bit more “office time” this time of year. This office time ought to be spent making phone calls to internet leads, and building relationships that will lead to future business. Most potential clients use the first real estate agent who contacts them.

As an agent who receives internet real estate leads, you have a prime opportunity to be that first agent. When people start looking for homes online, they usually haven’t talked to a Realtor yet. The online home search phase is the first thing they do when “thinking about” buying a new home.

Don’t waste this opportunity. Work your leads hard now for a prosperous tomorrow.

If you are not a Boomerang Client yet, it’s a great time to buy real estate leads.