It has often been said that a picture is worth a thousand words and can create a lasting impression on the individual viewing it. With that in mind it is clear why visuals can be among one of the best ways to sell anything, especially real estate. Pinterest.com is among one of the fastest growing tools for getting those photos into the homes of buyers and sellers. This innovative social networking site truly grants the opportunity to increase leads and generate even more traffic to your site with each and every pin. Though you may have never considered using Pinterest as a means of marketing, but rather as a tool which sparks creativity, it is the time to discover what this social networking site can do for your business.
With the popularity of Pinterest in the U.S. on the rise and reaching new heights of more than 13 million unique visitors; the incorporation of this site into one’s real estate business certainly presents the chance to appeal as well as reach a wide array of visitors. With that said, how exactly does this social networking site work?
Pinterest’s main draw is its visual appeal, everything appears in images rather than words. This allows users to instantly digest content as well as connect with new ideas. Such a site allows users the chance to “pin” any picture and thereby bookmark images which appeal to them. As a means to organize, users essentially create boards which organize, hold and share any images that they have pinned.
Pinterest and Real Estate Agents
As a real estate agent, one can use this site to their advantage simply by posting pictures of the hottest homes in their area on their website and then link and pin them on Pinterest. Make sure to use key search terms in the title in order to attract views. As other people see your pins and repin your photos their followers will see them as well, thus increasing your online presence and visibility. Regardless of who pins a photo and how many times it is pinned, it will always link back to your site.
With the help of your website and the use of sites such as Pinterest, your real estate business may reap the benefits of hard work as you gather lead after lead. For those who do not currently have a custom lead generating real estate site or simply are looking for one that meets their needs and expectations, explore the services provided by at Boomerang Leads and start using your new site and Pinterest in order to find success within your real estate business!